Meet The Coffee

A smooth, quietly confident blend with gentle charm, The Soft Launch is full-bodied and beautifully balanced — crafted for easy mornings, slow starts, and an everyday coffee that shines black or with milk.

The Flavour Profile

A smooth opening of caramel sweetness leads into soft nougat richness and gentle molasses depth. There’s a warm, rounded chocolate character underneath that softens everything into a clean, easy finish.

 
TASTING NOTES
CaramelDark ChocolatePraline
 
ROASTING NOTES
LightMediumDark
 
BOLD. GROUNDED. BUILT TO HOLD ITS SHAPE.BOLD. GROUNDED. BUILT TO HOLD ITS SHAPE.

Origin Story

Uganda - Mount Elgon, Paidha, Kasese

Altitude: 1100-2600 MASL / Varietal: Bourbon, SL14, SL28/ Process: Washed (Adds softness and complexity)

Vietnam - Son La

Altitude: 600-1050 MASL / Varietal: Catimor / Process: Washed (Brings body and balance)

Good Chemistry Looks Like This

Dose 21G
Yield 38G
Ratio 1:1.8
Time 30S
Best enjoyed as Espresso
Flat white
Cappuccino

The Playlist

The Soft Launch, in audio form.

Seeing Each Other Again?

Available on subscription for people who don’t enjoy running out unexpectedly.
MEET YOUR DAILY MATCH
MEET YOUR DAILY MATCH