Privacy policy

Privacy Policy

Effective Date: 9 July 2026

Cupid Coffee Pty Ltd ("Cupid Coffee", "we", "our" or "us") respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, place an order, complete our Coffee Match Quiz, subscribe to marketing communications or otherwise interact with us.

Collection of Personal Information

When you use our website, we may collect personal information including:

Your name
Email address
Mobile phone number
Billing and shipping address
Purchase history
Payment transaction details (excluding full credit card information)
IP address
Device and browser information
Website usage and interaction data
Information you voluntarily provide through forms, our Coffee Match Quiz or customer enquiries

By placing an order through our website, you consent to us collecting, using and storing your personal information for the purposes described in this Privacy Policy.

If you choose to subscribe to our email or SMS marketing, you also consent to receiving promotional communications from Cupid Coffee. You may unsubscribe at any time.

How We Use Your Information

We may use your personal information to:

Process and fulfil your orders.
Arrange shipping and delivery.
Communicate with you regarding your order.
Provide customer support.
Respond to enquiries.
Personalise your shopping experience.
Recommend products based on your Coffee Match Quiz responses.
Send promotional emails, SMS marketing and product updates where you have provided your consent.
Send abandoned cart reminders where permitted.
Request product reviews.
Improve our products, services and website.
Analyse website traffic and customer behaviour.
Detect fraud and maintain website security.
Comply with our legal obligations.

Sharing Your Information

We may share your personal information with:

Related entities, including Code Five Pty Ltd and Thirty Mill Pty Ltd, for administration, customer service and marketing purposes where you have consented.
Shopify, which hosts our online store.
Payment providers to securely process transactions.
Shipping and fulfilment providers.
Klaviyo for email and SMS marketing.
Recharge for subscription management (where applicable).
Analytics and advertising providers including Google, Meta (Facebook and Instagram) and TikTok.
Other trusted third-party service providers who assist us in operating our business.

These providers only receive the information reasonably necessary to perform their services.

We do not sell your personal information.

Advertising, Analytics and Tracking Technologies

We use cookies, pixels and similar technologies provided by Shopify and trusted third parties, including:

Google Analytics
Meta Pixel (Facebook and Instagram)
TikTok Pixel
TikTok Events API
TikTok Advanced Matching
Shopify Customer Events and APIs

These technologies help us:

Understand how visitors use our website.
Measure advertising performance.
Improve our products and services.
Deliver advertisements on platforms including Facebook, Instagram and TikTok that may be more relevant to you.
Measure website conversions and purchases.
Prevent fraud and improve website security.

Depending on your interaction with our website, we may share information such as:

Pages viewed
Products viewed
Purchases and transaction values
Browser and device information
IP address
Website interaction events
Hashed contact information (such as your email address or phone number where supported)

Where required by law, we will obtain your consent before using non-essential cookies or similar tracking technologies.

Payment Information

Cupid Coffee does not store your credit card or debit card details.

Payments are securely processed by accredited third-party payment providers using encrypted payment systems.

Marketing Communications

If you opt in, we may send you:

Promotions and special offers.
New product announcements.
Educational content.
Product recommendations.
Abandoned cart reminders.
Requests for product reviews.

You may unsubscribe at any time by:

Clicking the unsubscribe link in our emails;
Replying STOP to SMS messages; or
Contacting us at hello@cupidcoffee.com.au.

SMS Marketing

If you subscribe to SMS marketing, your mobile number and consent records will be stored by our SMS marketing provider solely for the purpose of delivering SMS communications.

We do not sell your SMS consent or personal information.

Overseas Disclosure

Some of the third-party service providers we use, including Shopify, Klaviyo, Recharge, Google, Meta and TikTok, may store or process personal information on servers located outside Australia.

By using our website, you acknowledge that your information may be transferred overseas in accordance with applicable privacy laws.

Your Rights

You may request access to, correction or update of your personal information by contacting us.

Where permitted by law, you may also request deletion of your personal information.

We will respond to requests within a reasonable period and in accordance with applicable privacy legislation.

Cookies

Our website uses cookies and similar technologies to:

Remember your preferences.
Keep items in your shopping cart.
Recognise returning visitors.
Improve website performance.
Analyse website traffic.
Deliver personalised advertising.
Measure the effectiveness of our marketing campaigns.

You can disable cookies through your browser settings; however, some parts of our website may not function correctly if cookies are disabled.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices or legal obligations.

The most current version will always be available on our website.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Cupid Coffee Pty Ltd

Email: hello@cupidcoffee.com.au