The Hard Launch
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The Hard Launch doesn't do subtle.
Roasted specifically for home espresso machines, it's rich, bold and built to shine in milk-based coffees.
Whether it's your morning flat white or afternoon latte, expect a full-bodied cup that shows up every time.
Product Details
| Origin | Altitude | Varietal | Process |
| Vietnam - Son La | 600–1050 MASL | Catimor | Washed |
| Brazil - Minas Gerais and São Paulo | 950–1900 MASL | Mixed Varietal | Natural |
Brewing Guide
| Roasting Notes | Dark |
| Flavour Profile | Chocolate, Brown Sugar, Toffee |
| Recommended Brew Method | Recommended for espresso or with milk |
| Brew Ratio | 1:1.8 |
| Dose | 21 grams |
| Yield | 38 grams |
| Contact Time | 30 seconds |
Roast level
Roasting unlocks the aroma, flavor, and character of coffee through the transformative power of heat.
LightMediumDark
Brightness
Acidity: A vibrant, sharp, and delightful sensation that enhances the flavor of coffee.
LowMediumHigh
Origin
Vietnam - Son LaBrazil - Minas Gerais and São Paulo
Flavour Profile
ChocolateBrown SugarToffee
Goes Well Together
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